How to Repurpose your existing content
Repurpose your existing content
Internet marketing can be a complex business if you don't know what you're doing. Getting constant traffic to your website and creating your brand can be time consuming, but you always have the option to use current resources to get the most out of it. Repurpose existing content is one such way to stand out of the crowd and increase your reach.
Many new Internet marketers don't think smartly when it comes to repurposing their existing content. However, a majority of online marketing experts rely on this content to expand their online business. Given below are three effective ways to help you repurpose your existing content in the best possible way.
Social Networking Sites
Post your existing content to other social networking sites. Webmasters are constantly browsing for new material to post on their websites. Why not utilize the power of RSS to help spread your existing content on other sites and reach out to a newer audience?
It's a win-win situation here because the webmasters get the content they want and you get the exposure. You can request for the article RSS feed to be placed on their website and your content will immediately be seen by others. The best thing about this plan is that you will still have total control of your articles. What a great way to repurpose your existing content.
Social Media Posts
Use your content as posts on your Social Media. Let me explain this a little deeper for you. In your content you have different statements that you are making; take each statement and make a social media post. Create graphics to go with each statement and in bed your link in your graphics as well; now you have 4 posts for Facebook. What about Twitter, LinkedIn and Instagram? You can create 4 different posts for each social media outlook. This is a total of 16 posts that you now have on your one article.
Write a press release for a specific market. This is one way that will get loads of search engine traffic and media exposure.
First of all, when you publish a press release, you open the doors for traffic through search engines because of the high number of backlinks you get, which obviously increases your ranking. Second, you acquire direct traffic from your press release, which was specifically targeted. Although it takes a lot of work for an article to be changed into a press release, you will see positive results for a long time.
The idea behind re-purposing articles is the same no matter what types of articles are being reused. If you want to reach out and touch new markets this is the best way to do that. You can expand your business this way without going too far off the beaten path. Learning to think a little bit outside the box will take your business even further when it comes to re-purposing content.
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